The Domain name matters
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01. Finding a Great Startup Domain Name
02. Choose a Specific Name
03. Tools to use when searching for a domain name
04. Most Brands Stick With .COM
05. Buying a Premium Domain is an Option
Points to consider:
Sounds positive and upbeat- Avoid negative connotations and meanings. Fewer syllables are also better.
Keep it simple - The easier the word is to spell, the better for consumers. Top of mind names are very important when scaling a business.
Choose the right Top-Level-Domain for the brand. What is the intent and growth trajectory of the company? That can help determine the ideal URL for the brand positioning into the future.
Do your research - After you come up with a name, look it up. Do a legal name search. Does it already exist? Is it trademarked? Are there similar companies or brands that currently trade under your intended brand name?
Select the right plan:
Use The Right Domain Name Extensions (.com, .org, .net)
Brandable Over Generic
Short Is Better Than Long
Make Sure It’s Easy To Type
Avoid Hyphens And Numbers
Think Long-Term Over Short-Term
Check If It’s Not Trademarked Or Already Used
Use Domain Name Generators When Stuck
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